A: The Underground Investor™

The Art of Being Centered in Your Investing It’s the Difference Between Chasing Wealth and Actually Learning to Build Wealth

March 9th, 2007

Q: Has Your Blog Name Changed?

Just a quick note. We decided to change our blog title to “The Underground Investor™” from “Zen of Investing” because we noticed that someone unaffiliated with our company is constructing a website with the title “zen of investing” in the URL, presumably to capitalize off of our regular blog traffic. To make it clear that this website with the “zen of investing” title has absolutely zero affiliation with SmartKnowledgeU™, LLC, and to avoid any future confusion, we have decided to change the name of our blog.

Entry Filed under: General

2 Comments Add your own

1. IBC | March 10th, 2007 at 1:15 am

Did they contact you or did you just stumble upon it. I just searched for it (curious to see the a**holes that do that kind of stuff), but coudn’t find anything. Either way, that sucks.

It will take a while, but in 10 years, it will be tougher for people to hop in and take a share of the profit from real thinkers and doers providing quality content like yourself. I wonder how this will affect your page ranking. Will it take a couple months to get back to where you where?

By the way, at work I don’t have you bookmarked, so I always just type zen + investing into google and your page comes up on the first page of listings. I know that google does add a weight pages for peope like me that search for something and THEN DO click on a page, so I’ll continue this process to hopefully help you out a little for this new name.

Also, I bought into a yen-denominated JREIT a couple months ago per your advice. I like the idea of being in yen AND in a JREIT. I can see one doig well or both doing well, but the chance of both doing poorly and losing me money can’t be that great, can it?
2. J.S. | March 10th, 2007 at 7:58 pm

hello,

actually i figured it was time to claim the domain zenofinvesting.com specifically to protect the name but when i attempted to register it, i could not because someone else had registered it already. it probably doesn’t show up under your google search yet because it’s currently under construction. when i started the blog, i checked it out and no one had registered the name, so i can only assume that that person is attempting to confuse other people into thinking he/she is affiliated with our company. so best to change the name and not allow someone else to benefit off of this confusion right?

in any event with the yen-denominated REIT, as long as you have done your due diligence on the specific REIT I do like the risk-reward setup. In addition, as the Japanese economy strengthens the Bank of Japan should raise interest rates (remember they kept it artificially low for years to help Japan fight is way out of recession), they should receive a bump in two ways as well. From the strengthening of the yen, and the appreciation of this strengthening as the yen carry trade unwinds. In fact, I see some similarities now between the irresponsible behavior of Japanese banks that created the recession in Japan 20 years ago and the behavior of sub-prime lenders in the U.S. and their role in contributing to the weakening economy in the U.S. today (but this is off topic and perhaps a discussion for a future blog).

It may take a while for yen denominated assets to get going but in the end, I think people will be rewarded for digging around. The one thing we teach in our course is to find those assets/stocks that no one is discussing in the financial media but yet provide strong risk=reward set-ups. Most people tend to buy the Jim Cramer type stocks that are plastered all over the media, which means it’s most likely too late to buy.

Best,

J.S.